Emotions, to Data, to Art

October 15, 2014

Art and technology meet to capture the experience behind the wheel.

Last August, The Atlantic's creative marketing group Atlantic Re:think organized a venue with Porsche and a few very special guests. The idea was to present the new Porsche Macan to these VIPs, record their emotions during the thrill drive and then turn that data into art. Hexoskin's smart shirt was used to collect biometric data from the guests, the folks from TRAQs did their magic with the data and Sosolimited, a digital design studio, turned all this into beautiful art. Teamwork!

"Alternately giggly, amped and anxious, the riders sent millions of data points through their shirts into a visual dashboard powered by TRAQS’s system. “You can see someone coming around a corner and their heart rate spikes or they start to breathe heavily,” said Wade Aaron, a designer at Sosolimited. “When you trace their data over the track, you end up with this really unique fingerprint of their experience on the racetrack.”

Read the story on The Atlantic

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