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Porsche Campaign Shows Wearable Tech Fusing with Digital Art - psfk.com
"In August, an event was held at the Chicago Autobahn Country Club, produced by Porsche and The Atlantic’s creative marketing group Atlantic Re:think. Titled ‘The Art of the Thrill‘, it was powered by the TRAQS Enterprise Platform and digital design studio Sosolimited.
The event measured the thrill and excitement drivers experience while driving the new Porsche Macan on the race track, with biometric data provided by the Hexoskin shirt. The event and a recently published article by The Atlantic show wearable tech meeting digital art. Twenty five drivers were selected to participate, each fitted with the latest in high tech wearable sensors."
Read the paper on psfk.com
Art and technology meet to capture the experience behind the wheel. - The Atlantic
We outfitted a group of 25 innovators in design, sports, and technology with Hexoskin—a futuristic shirt that tracks heart beats, breathing rates and body movement. Then we buckled them each into the Porsche Macan and sent them speeding around a serpentine race track.
Alternately giggly, amped and anxious, the riders sent millions of data points through their shirts into a visual dashboard powered by TRAQS’s system. “You can see someone coming around a corner and their heart rate spikes or they start to breathe heavily,” said Wade Aaron, a designer at Sosolimited. “When you trace their data over the track, you end up with this really unique fingerprint of their experience on the racetrack.”
Read the paper and admire the art on TheAtlantic.com
