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Emotions, to Data, to Art

Art and technology meet to capture the experience behind the wheel.

Last August, The Atlantic's creative marketing group Atlantic Re:think organized a venue with Porsche and a few very special guests. The idea was to present the new Porsche Macan to these VIPs, record their emotions during the thrill drive and then turn that data into art. Hexoskin's smart shirt was used to collect biometric data from the guests, the folks from TRAQs did their magic with the data and Sosolimited, a digital design studio, turned all this into beautiful art. Teamwork!