Emotions, to Data, to Art

Art and technology meet to capture the experience behind the wheel.

Last August, The Atlantic's creative marketing group Atlantic Re:think organized a venue with Porsche and a few very special guests. The idea was to present the new Porsche Macan to these VIPs, record their emotions during the thrill drive and then turn that data into art. Hexoskin's smart shirt was used to collect biometric data from the guests, the folks from TRAQs did their magic with the data and Sosolimited, a digital design studio, turned all this into beautiful art. Teamwork!

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August 19, 2014

motorsports › Porsche ›

Porsche - Hexoskin - Atlantic Re:think

Hexoskin was in Chicago yesterday at the famous Autobahn Country Club for a great experience involving Porsche, Hexoskin and Atlantic Re:think, The Atlantic's creative marketing group.

Porsche was introducing the Macan to 25 carefully selected drivers while TRAQS and Hexoskin teamed up to record and display each driver's metrics: heart rate, breathing rate and speed. The event was a huge success and the drivers were stunned to discover their biometrics at different locations of the race track displayed on a giant screen! 
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